Will Aebi — Copywriter

“Little boys who play with fire pee the bed.

My grandparents would say this to me every Fourth of July. Undaunted, I’d go from sparklers and firecrackers to playing with logs inside the fireplace.

Something about the flames drew me in. The firebug in me likes to test the line between safety and disaster.

Not much has changed. I still like playing with those lines whether I'm skiing backcountry or pushing ideas until they’ve gone too far.

I guess I’ll need a change of sheets. 


Thanks for looking.

// waaebi@gmail.com



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