The Jordan Combine
Air Jordans have become more collector's item than athletic shoe.
With The Jordan Combine, we invite sneakerheads to use the shoes as they were intended and return to the spirit of competition.
Combine Mailer: We'll send out empty boxes of Js with invites to the combine.
OOH: We’ll promote the event with posters and interactive ads around Chicago using the date as our tagline to spark interest.
Jordan Combine: Search the date to find our landing page and register to compete.
Social: We'll tease the new kicks by showing them off, sorta.
Images from the combine:
VR: In the final round, you'll have to score on the GOAT.
Shouts: Sunny Tran