Most Dunkable Meal

We got Ant and Ja to throw down in a dunk contest during the NBA Playoffs by serving up the most jaw-dropping Popeye’s meal on Uber Eats.

We dropped the promo with a pre-game fit while millions of Eaters were watching the NBA Playoffs at home.

Ja showed everyone his dunk package.

We seeded the promo with an influencer kit that made fans want to tap in and join the dunk fest. It came complete with a mini-sauce basketball hoop inside a basketball case (obv).

After the dunks, we made sure to check the scoreboard. Popeyes ended up with the best mid-week sales numbers they've ever had with any third party delivery. Uber Eats stopped the campaign three days early because they ran out of promo spend.

Kamp Grizzly
Senior Copywriter